How we measure AI visibility — and what we promise.
Ask Hercules helps brands become more discoverable, credible, and citable in AI-driven search and recommendation systems. This page explains the methodology behind our work and the limits of what any AEO practice can guarantee.
1. Answer Engine Optimization (AEO) is a discipline, not a hack.
AEO is the practice of structuring a brand’s public information — website content, schema markup, entity signals, citations, and knowledge-base entries — so that AI systems can accurately understand, retrieve, and recommend it.
We do not manipulate models, generate fake mentions, or attempt to deceive AI systems. Every recommendation we make is designed to improve the clarity, accuracy, and trustworthiness of the signals a brand sends into the open web.
2. Evidence first. Score second.
Our reports begin with captured evidence: direct quotes, screenshots, and structured outputs from ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. Scores are derived from that evidence, not the other way around.
We disclose the number of queries run, the models tested, and the date of collection so that a score can be interpreted with appropriate confidence.
3. We do not control frontier models.
No vendor can guarantee a specific mention, citation, ranking, recommendation, or traffic outcome from a third-party AI system. Models change daily, and their outputs depend on context, prompt phrasing, retrieval sources, and safety filters outside our control.
We promise to improve the signals you can control. We do not promise to control the signals you cannot.
4. Data handling & privacy.
Workspace data is isolated. We do not sell, rent, or share customer data with third parties for advertising or model training. Public scans collect only information that is already publicly available on the open web.
For questions about data processing, retention, or deletion, contact privacy@museplatforms.com.
Responsible claims summary
- We measure what AI systems currently say about your brand.
- We identify structural, content, and citation gaps.
- We implement improvements that increase clarity and trust.
- We never guarantee rankings, mentions, traffic, or revenue.
- We report evidence before we report conclusions.